Editorial Policy
How we write, source, update, and stand behind every word published on VitiligoMart.
1. Our editorial mission
VitiligoMart exists to help people with vitiligo make informed choices. We publish guides, research summaries, product reviews, and personal essays across three pathways: repigmentation, depigmentation, and living with vitiligo. Our work is grounded in peer-reviewed evidence, written in plain language, and shaped by lived experience.
We do not promise outcomes. We do not sell hope. We do not promote treatments we would not consider for ourselves.
2. Who writes for VitiligoMart
VitiligoMart was started by a father and daughter, both of whom live with vitiligo. They write most of the content on the site.
We occasionally publish guest contributions from dermatologists, researchers, and people in the vitiligo community. Guest writers are clearly bylined and any relevant affiliations are disclosed in their bio.
Important: Neither Sanjay nor Avani is a licensed medical professional. We do not give medical advice. See our Medical Disclaimer for the full picture.
3. How we source information
We use a clear hierarchy of sources, weighted in this order:
- Peer-reviewed clinical research indexed in PubMed, Cochrane, and major dermatology journals.
- Clinical guidelines from recognised bodies including the AAD, BAD, EADV, and IADVL.
- Specialist textbooks and review articles authored or edited by named clinicians.
- Expert commentary from named dermatologists or researchers, on the record.
- Lived experience from named individuals, presented as personal accounts and labelled as such.
We avoid relying on social media posts, anonymous testimonials, and content from sites that do not cite their sources. When we describe a study, we link to it. When we cite a guideline, we link to it. When we report lived experience, we attribute it.
4. Lived experience and transparency
Both co-founders live with vitiligo. Avani has had it since age three, growing up with the condition. Sanjay was diagnosed at twenty-four and chose full depigmentation in 2008. Those experiences shape how we approach editorial decisions, particularly on the pathways each of us has personally walked.
We believe lived experience is a strength, not a bias to hide. Where lived experience informs an article, we say so explicitly. We do not present personal experience as universal evidence.
What worked for one person is not a recommendation for another. What did not work for one person is not an indictment of an option. We try to make that distinction clear in every piece we publish.
5. How we update content
Vitiligo science moves quickly. JAK inhibitor research alone has reshaped expectations across the past five years. We aim to:
- Date every article with both the publication date and the last reviewed date.
- Review evergreen guides at least once per year.
- Update articles materially when new evidence changes our position.
- Flag retracted studies and outdated guidelines visibly when we encounter them.
We are a small team. If you spot an error or an outdated reference, please email editorial@vitiligomart.com.
6. Conflicts of interest
Most product links on VitiligoMart are affiliate links. We may earn a commission on qualifying purchases at no extra cost to you. Full details are in our Affiliate Disclosure.
We do not accept payment for editorial coverage. We do not run sponsored posts disguised as guides. We do not allow brands to pay for placement in best-of lists, comparison tables, or recommendation widgets.
When a product appears on the site, it is because we believe it is worth considering, not because the brand paid us to list it.
7. Editorial independence
VitiligoMart earns revenue from affiliate commissions, lifestyle coaching sessions, and digital products. None of that revenue gives any party editorial influence.
Our coaching service is delivered by Sanjay and Avani in a personal capacity and is not a medical consultation. Coaching clients do not get preferential mentions, links, or coverage in editorial content.
If a brand or affiliate partner asks us to soften coverage, remove a critical assessment, or change a recommendation, we will say no. If the request is material, we will document it publicly.
8. Corrections and feedback
If you find an error, a misleading statement, or a broken citation, please email editorial@vitiligomart.com. We take corrections seriously. Material corrections are noted at the foot of the relevant article with the date and a brief description of what changed.
For complaints about specific content or about how we handle a topic, the same email address reaches us. We aim to respond within five working days.
9. Contact
General editorial questions, pitches from contributors, and corrections all go to editorial@vitiligomart.com.
For everything else (advertising, partnerships, and general queries), use contact@vitiligomart.com.